SWOT代表“优势”、“劣势”、“机会”和“威胁”。“优势”和“劣势”是内部因素，“机会”和“威胁”外部因素。SWOT图通过关注这些因素来分析一个项目或企业。它通常由四个区域组成，每个区域一个，但具体的形状可能因设计而异。

SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors and opportunities and threats are external factors. A SWOT diagram analyzes a project or business venture by focusing on each of these factors. It typically consists of four boxes, one for each area, but the exact shape may vary depending on the design.